Seizing an opportunity lies in the effectiveness of InMails Why? Because it boasts a staggering 3x higher acceptance rate compared to cold calls and an impressive 6x higher acceptance rate than emails. However, an InMail's potential can quickly vanish if the recipient chooses not to accept or respond to it.
Three strategies you can apply right away to improve response rates!
Engaging in thorough research of your prospect before sending an InMail yields substantial results.
Thoroughly researching your prospect and their organization before sending an InMail. Engaging with a person's LinkedIn profile and subsequently sending them an InMail within 30 days improves the likelihood of acceptance by a an incredible 78%! The more frequently you view their profile within that 30-day window, the higher the chances of your InMail being accepted. The reasoning behind this simple: viewing a person's profile without a genuine purpose holds no significance.
Having a strong LinkedIn presence leads to more people accepting your InMails.
A robust presence on LinkedIn results in a higher likelihood of InMail acceptance. Sales professionals often receive advice on establishing their brand and positioning themselves as thought leaders on LinkedIn. However, does this approach truly yield positive outcomes? Maintaining a comprehensive LinkedIn profile can lead to an impressive 87% surge in InMail acceptance rates! Your LinkedIn profile communicates a powerful message to potential buyers. Does it show warmth and engagement, complete with a compelling photo and a well-crafted summary? Does it demonstrate credibility in the industry you are selling into?
The likelihood of InMail acceptance significantly increases when individuals have recently started a new job.
Individuals who have commenced a new job at a different company in the last 90 days are 62% more inclined to accept an InMail compared to others! Similarly, those who have transitioned to a new role within the same company in the past 90 days boast a 51% higher likelihood of accepting an InMail compared to the rest. When someone starts a job, they often want to put their imprint on it. They want to explore new options. Don't miss this 90 day window!
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